 Data privacy ranks up there with zombies on the list of things that people worry about. And who can blame them?
Both come up a lot online, both are scary and, unfortunately, both are viewed (to varying extents) as concerns plaguing the paranoid. We hear about both data privacy and zombies so often, we’ve become desensitized to the gore and the risk — and we associate that same “it will never happen to me” thinking to both scenarios. Consumers need to snap to and realize big data is coming to get them, and if THEY don’t start taking privacy seriously, businesses certainly won’t. The privacy data inventory that follows will help you see how little attention you're directing toward some pretty serious things.
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