Data privacy ranks up there with zombies on the list of things that people worry about. And who can blame them?
Both come up a lot online, both are scary and, unfortunately, both are viewed (to varying extents) as concerns plaguing the paranoid. We hear about both data privacy and zombies so often, we’ve become desensitized to the gore and the risk — and we associate that same “it will never happen to me” thinking to both scenarios.
Consumers need to snap to and realize big data is coming to get them, and if THEY don’t start taking privacy seriously, businesses certainly won’t.
The privacy data inventory that follows will help you see how little attention you're directing toward some pretty serious things.
Data Privacy Inventory. Please check all that apply:
And now you’re wondering what I’m going to throw at you about zombies, right?! Stay away from bath salts and you should be fine. Back to privacy: companies aren’t demanding more info, consumers are giving it, and giving it freely. Because we’re lazy and enjoy easy access in return.
They're After Us. They Know We're Still in Here
Consumers aren’t savvy enough to demand more and businesses aren’t offering it as part of your standard service agreement. Expect more. Demand more. Understand your options and use them. When they see you paying attention, THEY will.
Because as it stands today, all it really takes is a bored teen you’ve kinda ticked off online to use a bit of social engineering to come at you in a doxxing hell fury that will make zombies seem preferable to the data privacy damage they can inflict.
This post originally appeared on CMSwire.